Show Name
ICE Gaming
Venue
Excel
Location
London
Stanley Bet
Stand Design
Construction & Installation
Project Management & Logistics
about this project
When the Vision Needs Someone Who Can Build It
Stanleybet Group came to ICE Gaming with a clear creative vision. Their in-house design team had developed something bold, immersive and technically ambitious. What they needed was a partner who could take that vision and make it real, at scale, without drama.
This is a particular kind of brief and it requires a particular kind of expertise. Taking someone else's concept and delivering it faithfully, at the complexity Stanleybet were asking for, demands absolute technical command and the project management to back it up. There is no room for interpretation errors or last minute surprises. The vision has to land exactly as imagined.
We stepped in as the bridge between concept and reality. Working closely with Stanleybet's in-house designers, we took ownership of every technical detail. Multiple large-format LED displays. Interactive kiosks. Complex AV integration across the whole stand. Coordinating the kind of build where a dozen things have to happen in exactly the right order and none of them can be late.
Clear communication throughout kept everything on track. Stanleybet's team always knew where the project was. There were no surprises on site.
The stand was bold, dynamic and completely true to the original vision. It gave Stanleybet a powerful presence on the ICE floor and reinforced exactly the market position they were aiming for.
The relationship has continued since. When you find a partner who can deliver at that level, you tend to come back.
