Show Name
Retail Technology Solutions
Venue
ExCel London
Location
UK
Logile
Stand Design
Construction & Installation
Project Management & Logistics
about this project
Strategy by Design
Logile are a serious player in workforce and retail optimisation technology. Based in the US, they were ready to make their move into the European market and they needed a stand at the Retail Technology Show in London that announced that arrival with confidence.
The brief was clear. A professional, on-brand environment where Logile's technology could be demonstrated effectively and meaningful conversations could happen with the right people.
Consistent with their US brand. Adapted for a European show. And managed entirely by someone on the ground who knew what they were doing, because Logile's team were flying in from across the Atlantic.
That last part is where Oaken earns its place. Being a genuinely reliable European partner for an international brand is not just about design. It is about understanding the show environment, managing every logistical detail, and making sure the client lands in London knowing everything is handled.
We created a clean, purposeful design that put Logile's solutions front and centre. Branded feature walls gave the stand a strong visual identity from across the hall. Integrated AV allowed the team to run live demonstrations of the technology. Comfortable meeting spaces meant conversations with retail decision-makers could happen properly, without the noise of the show floor getting in the way.