Show Name
Aircraft Interiors
Venue
Messe Hamburg
Location
Germany
Jamco
Stand Design
Construction & Installation
Project Management & Logistics
about this project
Elegance by Design
Jamco makes some of the finest aircraft seating and galley solutions in the world.
When they came to us, they wanted a stand that felt like that. Not just impressive. Refined. The kind of presence that draws people in quietly rather than shouting for attention.
The brief was to bring together product display, immersive engagement and private meeting space in a single environment that communicated Jamco's values: quality, innovation, sustainability and a distinctly Japanese sensibility. It needed to work commercially, feel beautiful, and hold its own in one of aviation's most competitive show environments.
We took our lead from the brand itself. The design drew on natural forms and minimalist Japanese styling, using considered materials, lighting and detailing to create something that felt calm and confident rather than cluttered.
Seat mock-up demo zones gave visitors a hands-on connection to the product. AR and video displays brought Jamco's innovation story to life. A hospitality area and private meeting rooms gave the sales team the space to have proper conversations. Floral details and quality finishes added the refinement the brief called for.
The stand was delivered ahead of schedule.
On the floor it created exactly the atmosphere Jamco had asked for: a tranquil, purposeful space where visitors slowed down, engaged genuinely with the brand and left with a clear impression of what Jamco stands for.
Jamco have return to Oaken every year since.
