Show Name
World Travel Market (WTM)
Venue
Excel London
Location
UK
Infinity Holidays
Stand Design
Construction & Installation
Project Management & Logistics
about this project
Presence by Design
Infinity Holidays were relaunching their brand at one of the travel industry's most important global events.
World Travel Market at ExCeL brings together travel professionals from around the world and the floor is busy, competitive and unforgiving to stands that do not make an impression.
The brief had a nuance worth understanding. Infinity Holidays are an Australian travel business and the culture of that sector is specific. Relationship-driven. Warm. Genuinely relaxed in the way that only comes from meaning it rather than performing it. The new brand needed to feel professional and credible while still carrying that spirit. A stand that was too polished, too corporate, would have felt like the wrong company.
We designed an open, welcoming environment that balanced those two things carefully. Natural materials and strong brand colours gave the stand a clear visual identity and drew the eye from across a busy hall.
The layout created distinct zones for different kinds of conversation: casual areas where new relationships could start naturally, more structured meeting spaces where existing partnerships could be developed properly, and large-format brand graphics that told the Infinity Holidays story without anyone having to explain it.
Every design decision came back to the same question. Does this feel like Infinity Holidays? Approachable without being casual. Professional without being cold.
The stand gave the brand exactly the relaunch moment it deserved. Partners old and new arrived, stayed, and talked. Which is precisely the point.
