Show Name

ICE Barcelona 2026

Venue

Fira de Barcelona

Location

Spain

DR Gaming Technology

Stand Design

Construction & Installation

Project Management & Logistics

about this project

ICE Barcelona is one of the gaming industry's premier global exhibitions, bringing together operators, manufacturers and technology providers from across the world.

For DR Gaming Technology, the objective was clear.

Create an exhibition environment that reflected the confidence of the brand, showcased its latest innovations and ensured visitors couldn't miss it in one of the industry's most competitive exhibition halls.



Having successfully launched the concept at G2E Las Vegas, Oaken adapted and delivered the exhibition for its European audience, creating a consistent global brand experience while maximising impact at ICE Barcelona.

Designed for Visibility

In a hall filled with competing brands, visibility matters. The stand was designed around one simple principle: make DR Gaming Technology instantly recognisable from every approach.

Large illuminated overhead branding, striking architectural lighting and a bold colour palette created a powerful visual presence across the exhibition hall, while maintaining clean sightlines into the stand from every aisle.

The result was an environment that attracted attention long before visitors reached the stand itself.m the top. The senior leadership team called it the best stand DRGT had ever had.

One Design. Multiple Global Events.

Rather than designing for a single exhibition, Oaken developed a flexible exhibition platform capable of supporting DR Gaming Technology across multiple international events.

Following its successful debut at G2E Las Vegas, the stand was adapted and delivered for ICE Barcelona, maintaining a consistent brand identity while responding to the operational requirements of a different venue and audience.

This approach allowed the client to maximise the value of its investment while presenting a unified global brand across two of the gaming industry's most important exhibitions.

The Outcome

The stand delivered exactly what it was designed to achieve. A confident, highly visible presence that reflected DR Gaming Technology's ambition and innovation while creating a welcoming environment for demonstrations, meetings and customer engagement.

From across the exhibition hall to the smallest product interaction, every element worked together to reinforce the DR Gaming Technology brand and support its continued international growth.