Show Name
IT-SA
Venue
Messe Nuremberg
Location
Germany
Blancco
Stand Design
Construction & Installation
Project Management & Logistics
about this project
Smart, Stylish and Built to Work
Blancco are a global leader in data erasure and mobile lifecycle solutions. At IT-SA in Nuremberg, one of Europe's most important cybersecurity trade shows, they needed a stand that felt like the brand: intelligent, confident and approachable rather than cold and corporate.
The brief had two things going on at once. Stay consistent with the visual language Blancco had already established, their team knew what worked and did not want to start from scratch. But elevate it. Fresher. Lighter. More inviting. The kind of stand that draws people in rather than presenting itself from a distance.
We built the design around natural materials and brand-led colours that felt warm without losing the precision the Blancco brand demands. High-level branding gave strong visibility across the hall floor, making the stand findable from the moment you entered. A hospitality bar and relaxed seating areas created space for the kind of unhurried conversations that matter at a show like IT-SA. Dedicated demo stations were positioned for easy access, allowing multiple visitors to engage with the technology at the same time without crowding.